What is public relations?  











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What is "Public Relations?"
Public Relations encompasses strategies that an organization may use to deliver its message to a variety of audiences — consumers, shareholders, employees, the general public, association members, public policy decision makers. The strategies may vary according to the audience an organization wants to reach, but the goal is always the same — to deliver information that enhances or explains the organization's mission and helps it reach its objective.

For a company, that objective may be increased sales. For an academic institution, it may be an enhanced reputation. For a nonprofit, it may be increased membership and donations.

What is "Marketing Communications?"
Marketing communications is simply the many ways and messages you communicate. Marketing communication includes advertising, direct marketing, branding, packaging, social media, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more.

Successful marketing communicaions is achieved through a sustained campaign that has a clear message and uses every available tool to communicate